Silvercar’s pedal to the metal launch Jan 14, starting with DFW

Silvercar, which will launch operations next week at Dallas/Fort Worth Airport, will target higher-end business customers by offering a single car model (an Audi A4 sedan) in a single color (silver) and an all-inclusive pricing scheme, in which a single daily rate pays for telematics, in-car connectivity and other features. Each car will be a roaming WiFi hotspot.

More importantly, Silvercar will eschew the traditional reservation-counter setup and rly on its app..scan a barcode from a phone to a pad under the driver’s-side windshield in order to access the car.

The company will launch with about 200 cars at DFW, with plans to expand to three other U.S. airports by year’s end.

Dallas-Fort Worth International Airport