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Majority of UK online users are pining — or at least Googling — for an escape to Spain

  • Skift Take
    While the impending crisis in Spain has had effect on tourism, some of that may be mitigated by British and other European tourists looking for cheap deals as summer ends.

    A combination of challenging economic pressures and the Olympics means British visits to travel sites in UK are down by 5.2%. In total the UK made 37 million fewer visits to travel websites in July 2012 than in July 2011. But with the Olympics coming to an end, people may start looking for some last minute holidays before summer fades.

    But a new list from Hitwise looks at destination searches by UK uses from May-Jul 2012, and what is fascinating about this list is the rise in searches for Spanish destinations. New York remains the most popular destination overall that Brits want to fly to but the next five spots in our top 50 are all taken by Spanish resorts and cities.

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