IHG Is Changing How It Distributes Its Hotel Rates to Boost Direct Bookings

As online shopping options multiply, large hotel groups have scrambled to keep up. Hotel companies want to manage which discounts are seen in various sites and apps. In the past year, IHG (InterContinental Hotels Group), for instance, brought in new hires, new software, and new processes to up its distribution game. (What’s IHG? See our … Continue reading IHG Is Changing How It Distributes Its Hotel Rates to Boost Direct Bookings