Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers
Hilton will enact phase two of its “Expect Better, Expect Hilton” marketing campaign beginning next week, with a greater emphasis on social media than its previous advertising blitz last fall. The hospitality giant is keen on targeting millennials and Generation Z travelers where they consume most of their media. New creative materials, once again featuring … Continue reading Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers
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