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JetBlue Flies to Europe and 5 Other Aviation Trends this Week

  • Skift Take
    This week in aviation, JetBlue’s expanded flight routes could disrupt the market, Delta is cagey about its plans to make billions off its newest contract, and passenger sentiment is up in the air when it comes to planes with non-reclining seats.

    First, read our companion articles on JetBlue’s expansion plans:

    JetBlue Is Flying to Europe: Breaking Down the Competition: JetBlue revealed one of aviation’s worst-kept secrets by announcing flights to Europe. The move will attract fire from competitors, but even so, JetBlue is not risking the company with these new routes.

    JetBlue Looks Beyond London for Transatlantic Expansion: JetBlue’s business class product was a game changer on U.S. routes. Will it be able to do the same across the Atlantic?

    Next, here are two ways Delta aims to stay ahead of the pack:

    Delta Expects to Make $7 Billion From Its Amex Credit Card Relationship by 2023. But How? Delta’s new contract with American Express should generate massive revenue. It’s another sign Delta is trying to stay far ahead of its peer airlines.

    Delta Air Lines Plans to Reduce Seat Recline in Bet to Make Flyers Happy: This could go one of two ways. Passengers could revolt, taking to social media to complain about Delta’s decision to reduce recline on 62 airplanes. Or customers could be pleasantly surprised at how much space they’ll have under Delta’s new test configuration.

    Uber’s Airport Rides Still Small Part of Business, IPO Filing Reveals: Expect new light on the importance of airport rides to the fortunes of Uber to prompt more airport authorities and ground transportation companies to pressure the company harder for various concessions.

    Low-Cost Airline Startup Sees Promise in Smaller Airports: Allegiant co-founder Andrew Levy is starting a new ultra-low-cost airline and plans to start operations from lower-cost secondary airports. But is there room for another new low-cost airline in the U.S., and will passengers opt to fly from smaller airports?

    Photo Credit: Tailfins of JetBlue’s A320 Airbus. JetBlue
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