When Booking.com tries to make up ground against Expedia, the leading online travel agency in the U.S. in terms of market share, the Europe-based booking site faces several challenges, including the composition of the U.S. hotel market. After all, Amsterdam-headquartered Booking.com became the largest global accommodations site because it could offer consumer demand and services … Continue reading Booking Holdings Faces a Hotel Chain Challenge in U.S. Competition With Expedia