Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings
Nearly two years ago, when Booking Holdings appointed Glenn Fogel as its CEO, analysts would have never have expected the company to tilt toward brand marketing or make a big push toward the merchant hotel model. That’s because Booking.com, the parent company’s biggest brand, grew up since its early days a decade-and-a-half ago on paid … Continue reading Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings
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