TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor is back as an advertiser in Google Hotels, and so are its user reviews despite the company’s long-standing protests that Google unfairly emphasizes its own travel businesses to the detriment of competitors. Speaking at a Goldman Sachs technology conference in New York City last month, TripAdvisor CFO Ernst J. Teunissen said the company has been … Continue reading TripAdvisor Plays Meta on Meta Marketing Game With Google