Video: Marriott’s New Reservations System Could Be Its Secret Weapon in Direct Booking Wars

Merging three different loyalty programs into one isn’t the only tricky technological feat that Marriott International has had to pull off following its $13.3 billion acquisition of Starwood Hotels & Resorts. A major part of that loyalty integration involved transferring all of Starwood’s hotels onto Marriott’s reservations system which, as some industry experts have pointed out, was … Continue reading Video: Marriott’s New Reservations System Could Be Its Secret Weapon in Direct Booking Wars