Merging three different loyalty programs into one isn’t the only tricky technological feat that Marriott International has had to pull off following its $13.3 billion acquisition of Starwood Hotels & Resorts. A major part of that loyalty integration involved transferring all of Starwood’s hotels onto Marriott’s reservations system which, as some industry experts have pointed out, was … Continue reading Video: Marriott’s New Reservations System Could Be Its Secret Weapon in Direct Booking Wars