Luxury Hotel Loyalty Programs Are Missing Out on Experiences

While 75 percent of luxury hotel loyalty programs offer free-night stay rewards, only 35 percent offered other experiences as rewards, according to a new report from Gartner L2 that examines the state of loyalty programs for luxury hotel brands. The report, “The Loyalty Landscape After a Year of Mergers and Data Privacy Concerns,” examined a … Continue reading Luxury Hotel Loyalty Programs Are Missing Out on Experiences