This Is a Pivotal Moment for Booking Site Marketing Strategies
It was almost as if they flipped a switch. Although the trend started to take shape a year or so earlier, in the second quarter five publicly traded online travel agencies — headquartered in the United States, India and Argentina — all shrunk their marketing spend as a percentage of revenue. For years, online travel … Continue reading This Is a Pivotal Moment for Booking Site Marketing Strategies
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