The Value of Staying Independent in an Increasingly Soft Branded World

SkiftX recently published Soft Brands: Weighing the Risks, Rewards, and Realities, in partnership with TravelClick. The Insights Deck takes a close look at today‚Äôs soft brand business landscape and the risks and rewards of joining one. The soft brand movement has gained momentum over the last few years. Corporate brands such as Marriott, Hilton, Hyatt, … Continue reading The Value of Staying Independent in an Increasingly Soft Branded World