This sponsored content was created in collaboration with a Skift partner.SkiftX recently published Soft Brands: Weighing the Risks, Rewards, and Realities, in partnership with TravelClick. The Insights Deck takes a close look at today’s soft brand business landscape and the risks and rewards of joining one. The soft brand movement has gained momentum over the … Continue reading The Value of Staying Independent in an Increasingly Soft Branded World