Out with the old. In with the new. That’s the main idea behind The Palms Casino Resort’s latest marketing campaign, “From Dust to Gold,” which debuted last week to herald the 17-year-old Las Vegas property’s massive $620-million renovation in progress. “Destroy the old. Create the new,” a tagline from the campaign declares. And “destroy” they do. … Continue reading The Palms New Ad Campaign Aims for High Art, But Does It Miss the Mark?
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