The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

As technology continues to transform the hotel industry, one fixture remains a puzzling constant: the front desk. Step into the typical 50- to 200-room hotel, and you’ll usually find a tall counter where a guest makes a deposit and picks up a room key. The persistence of the front desk seems odd. How could this … Continue reading The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far