Expedia Acknowledges a New Balance of Power With Hotels in Direct Booking Challenge
The hotel direct-booking campaigns over the last couple of years have succeeded in resetting the online travel agency-hotel chain balance of power. Expedia Inc. CEO Mark Okerstrom conceded as much Thursday, although not explicitly, as he said his company has felt no financial impact from these campaigns. In the direct-booking campaigns, chains such as Hilton … Continue reading Expedia Acknowledges a New Balance of Power With Hotels in Direct Booking Challenge
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