Choice Hotels Debuts New Booking System for Franchisees to Replace Outdated Tech
Choice Hotels has moved its 6,500 franchisees to a new central reservation system it built in-house. The tool aims to help the hotel chain — whose 11 brands include Comfort Inn and Econo Lodge — better analyze data about customers and hotel owners. The Rockville, Maryland-based chain has begun to use the platform to set rates … Continue reading Choice Hotels Debuts New Booking System for Franchisees to Replace Outdated Tech
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