Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?
It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory with third-parties, sharing part of the commissions on any bookings. To juice their returns, the entrepreneurs became assertive in marketing. The company bought ads on … Continue reading Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?
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