If there are two categories in hospitality that have captured the attention of hotel developers and management companies alike they would be, in no particular order, soft brands and midscale hotels. The midscale hotel category, in particular, has seen an onslaught of new entrants, from InterContinental Hotels Group’s new Avid Hotels to Trump Hotels’ new American … Continue reading Marriott and Choice Take Varied Approaches to Reviving Classic Midscale Brands