There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would make it larger than Priceline with its $90 billion market cap. At $100 billion, Google’s travel business contributes about 15 percent to Google’s $650 billion … Continue reading Google Travel Is Worth $100 Billion — Even More Than Priceline