InterContinental Hotels Group (IHG) finally has a name for its new midscale hotel brand that it announced in June: Avid Hotels. IHG CEO of the Americas, Elie Maalouf, spoke to Skift about the new brand, the chain’s 13th, and described it as “championing the everyday traveler at an everyday price,” and catering to a $20 billion … Continue reading Avid Hotels Is the Name IHG Gave to Its New Midscale Brand After a 3-Month Wait