If last year's big hospitality buzzword was "lifestyle," this year's could very well be another word that starts with the letter L: "loyalty." At Hilton, loyalty could not be more crucial, especially this year. A year after launching the biggest marketing campaign in the company's history, "Stop Clicking Around," which promoted discounted Hilton Honors members-only … Continue reading Hilton Unveils Loyalty Program Updates That Borrow From the Airlines