Hilton Unveils Loyalty Program Updates That Borrow From the Airlines

If last year’s big hospitality buzzword was “lifestyle,” this year’s could very well be another word that starts with the letter L: “loyalty.” At Hilton, loyalty could not be more crucial, especially this year. A year after launching the biggest marketing campaign in the company’s history, “Stop Clicking Around,” which promoted discounted Hilton Honors members-only … Continue reading Hilton Unveils Loyalty Program Updates That Borrow From the Airlines