La Quinta Inns & Suites will be relaunching its La Quinta Returns loyalty program in early 2017, CEO Keith Cline, told Skift. And as a precursor to that relaunch, the hotel company added a brand-new feature: the ability for members to redeem their La Quinta loyalty points for everyday purchases on things like groceries, restaurants, … Continue reading La Quinta’s New Loyalty Play Foreshadows a Major Relaunch in 2017