Marriott Divides Its 30 Brands Into Two Categories: Classic or Distinctive

When Skift spoke to Marriott Global Brand Officer Tina Edmundson in September, a little over two weeks after Marriott finally closed its $13.3-billion acquisition of Starwood Hotels & Resorts, she gave us a bit of insight into how Marriott would position all those 30 brands. Over the long Thanksgiving weekend, Marriott began putting that strategy into place. … Continue reading Marriott Divides Its 30 Brands Into Two Categories: Classic or Distinctive