The Hero’s Journey: A Human Framework for Building Modern Travel Brands

Editor’s Note: Last week we released a big editorial package called “The Supertraveler Manifesto.” In it we proposed a new framework at looking at the traveler’s journey and below is that part of it. After years of work in travel behavior research I’ve come to understand at least two things well. First and foremost, try … Continue reading The Hero’s Journey: A Human Framework for Building Modern Travel Brands