Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Hotels, destinations, and even some airlines have converged on the theme that travelers want to live like locals and have unique experiences, and places and brands have doubled down on this marketing message in recent years. But it’s challenging to portray local life and experiences through an Instagram photo, Facebook post, Tweet, or Snapchat video, though … Continue reading Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences