Keeping Virgin America’s Customers Happy and 2 Other Aviation Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top aviation trends.

For all of our trends roundups, go here.

>>It’s only a matter of time until Virgin America’s fleet is rolled into the Alaska brand: Alaska Airlines Doesn’t Want to Drive Away Virgin America’s Happy Customers

>>Many European airlines are reaping the benefits of a strong focus on digital: SAS CEO Says He Wants Real Digital Change at Airlines, Not ‘Lipstick on a Pig’

>>The Abu Dhabi-based airline has effectively turned newness to its advantage: Skift CMO Interviews: Etihad and the Advantages of Building an Airline From Scratch