Marriott-Starwood Deal Moves Closer and 4 Other Hospitality Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>Starwood Preferred Guest continues to be the industry’s most sought-after loyalty program: Marriott CEO: Most Important Thing for Us Is the Loyalty Program

>>Let’s see what happens next: Starwood Hotels Bidder Anbang Walks Away, Leaves Door Open for Marriott

>>Skift CMO interviews: Shangri-La Hotels’ CMO and the Future of Content Marketing in China

>>Historic hotel stays are still in high demand: The Ultimate Authentic Travel Experience? Historic Hotels Are a Candidate

>>Hotels need to know how to speak the specific industry language of the events and planners they’re working with: These Hilton Hotels Have Meeting Group Sales Down to a Science in Chicago