For all of our trends roundups, go here.
>>Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies: Why Airbnb Won’t Be Great at Selling Hotel Rooms
>>Money talks: This Is How Marriott Could Lose Starwood to Anbang’s Investor Group
>>Hotel technology that might actually work: Renaissance Hotels’ New Flagship Adds ‘Minority Report’ to the Guest Experience
>>Skift’s CMO series–When Hilton decided to merge its marketing and digital departments last year, and focus on driving direct bookings, that resulted in the company’s largest marketing campaign ever: Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct
>>Oasis Collections is more uniform than Airbnb: What AccorHotels’ Entry Into the Sharing Economy Means for the Future of Hotels
>>The hotel race in Cuba is officially on: Marriott Enters the Cuban Market Like Starwood and Airbnb Before It
>>It’s still obvious that more transparent data is sorely needed to understand the true impact of Airbnb: New Data on Airbnb in Phoenix Takes Aim at Arizona’s Pro-Sharing Economy Stance
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