Kenny Jacobs, CMO of Ryanair describes the future of content marketing as alchemy combining, digital, destination, interactive, customer-generated media. During our conversation with Jacobs for Skift’s special CMO series, Ryanair’s spontaneous and creative marketing chief shared his views on developing a comprehensive (and frugal) content marketing strategy. He shared unique—sometimes off the wall—strategies for content … Continue reading Ryanair’s CMO on the Airline’s Ambitious Low-Brow Content Marketing Strategy