For all of our trends roundups, go here.
>> The day when intelligent or invisible design is no longer either of those things, rather simply just commonplace design, is slowly getting closer: Skift Global Forum 2015: Lippincott CEO on Better Experience Design Through Science
>> Incorporating technology into the guest experience is about understanding their needs, not just playing with cool gadgets: Skift Global Forum 2015: Hyatt CEO on Bringing Humanity Back to Hospitality
>> Following the state of the U.S. hotel industry is a lot like riding a roller coaster: 5 Charts That Show Where U.S. Hotels’ Opportunities Are in 2015
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