5 Aviation Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top aviation trends.

For all of our trends roundups, go here.

>> Airlines adopt new in-flight marketing standards:  In-Flight Marketing to Passengers Is Both an Opportunity and a Risk

>> In-flight Wi-Fi isn’t as popular as airlines hoped: 90% of U.S. Flyers Rarely or Never Buy In-Flight Wi-Fi

>> But it’s still expected on most planes today: British Airways Likely First Customer of Europe’s New High-Speed In-Flight Wi-Fi Service

>> Safety videos become a marketing opportunity: Icelandair’s Stunning New Safety Video Doubles as Tourism Ad

>> Innovations aims for seamless air travel: IATA’s Plan to Make Comparing Flights, Fees Easier for Flyers