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10 Travel Ads That Would Make Great Posters, March 2014 Edition

  • Skift Take
    At Skift, we’re obsessed with vintage travel posters, and hoping some of these become those icons sometime in the future.

    Skift, at its heart, is about inspiring people working in the world’s largest industry to be better informed, to help them make smart decisions about travel.

    Part of that mission is to highlight the creative parts of the travel industry and sometimes that translates into the creative ads by travel brands.

    We’re starting a regular mini-series around travel ads that would make great travel posters, the ones below from the start of 2014 till now. Click on the images below to see the full sized version.

    1. Kuoni: Scents of Adventure
    Advertising Agency: DigitasLBi, UK
    Creative Director: Gemma Butler
    Creative Director: Gavin Gordon-Rogers
    Producer: Nikki Godley
    Illustrator: Emma Ahlqvist

     

    2. American Airlines: The Legend Is Back – Gregory
    Advertising Agency: McCann, New York, USA
    Chief Creative Officers: Sean Bryan & Tom Murphy
    Executive Creative Director: R. Vann Graves
    Associate Creative Director / Copywriter: Cameron Fleming
    Associate Creative Director / Art Director: Alex Yoo
    Agency Executive Producer: Andrea Kaye
    Photographer: Patrick Demarchelier

     

    3. American Airlines: The Legend Is Back – Grace
    Advertising Agency: McCann, New York, USA
    Chief Creative Officers: Sean Bryan & Tom Murphy
    Executive Creative Director: R. Vann Graves
    Associate Creative Director / Copywriter: Cameron Fleming
    Associate Creative Director / Art Director: Alex Yoo
    Agency Executive Producer: Andrea Kaye
    Photographer: Patrick Demarchelier

     

    4. TOP Destinos: Waterfall
    Advertising Agency: ALMAPBBDO, Brazil
    Chief Creative Officer: Marcello Serpa
    Executive Creative Director: Luiz Sanches
    Creative Director: Marcos Medeiros/Andre Kassu/Bruno Prosperi/Renato Simões
    Art Director: Caio Tezoto
    Illustrator: 6B Estudio

     

     5. Kielo Travel: Snowboarder

    Advertising Agency: New Moment New Ideas Company Y&R, Belgrade, Serbia

    Creative Director: Svetlana Copic
    Copywriters: Slavisa Savic, Svetlana Copic
    Art Director: Slavisa Savic
    Photographer: Nemanja Spoljaric

     

    6. Norwegian Air: Gift wrap
    Advertising Agency: 358, Helsinki, Finland
    Copywriter: Antti Tähtinen
    Creative Director / Art Director: Antero Jokinen
    Graphic Designer: Isa Jokela-Gomes
    Producer: Elina Tähtinen
    Strategists: Dan Goodall, Peter Barmer
    Client Team Director: Kimmo Tupala

     

    7. Gautrain: Baby
    Advertising Agency: JWT, Johannesburg, South Africa
    Executive Creative Director: Ashley Bacon
    Creative Directors: Ross Ventress, Ronnie Malden
    Art Directors: Assaf Levy, Alan Lewus
    Copywriters: Lawrence Katz, Charles Foley
    Photographer: Clive Stewart
    Retouchers: Rob Frew, Collin Gradwell
    Agency Producer: Tammy Chetty
    Account Director: Nikki Miller
    Account Manager: Caroline Mogotsi

     

    8. Planet Hospitality: Travel
    Advertising Agency: PencilWings, India
    Creative Director: Parvej Pathan
    Creative Director / Copywriter: Ravi Sodhan
    Art Director: Rajendra Gavali
    Illustrator: Amol Thakur
    Additional credits: Rishika Dave, Abhijeet Mahajan

     

    9. Jamaica Tourist Board: Jerk chicken
    Advertising Agency: DraftFCB, New York, USA
    Group Creative Director: Roald Van Wyk
    Executive Creative Director: Gary Resch
    Chief Creative Officer: Javi Campopiano
    Art Director / Assistant Creative Director: Rodrigo Burdman
    Copywriter / Assistant Creative Director: Greg Wikoff
    Illustrator: Rodrigo Burdman
    Photographer: Justin Francis

     

    10. Campanile: Punk
    Advertising Agency: PONK, Paris, France
    Creative Director / Copywriter: Franck Pralong
    Art Director: Clémentine Damolini
    Photographer: Ilario Magali

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