How and Why the BBC Messed Up its Acquisition of Lonely Planet
Seven months after BBC Worldwide sold Lonely Planet to NC2 Media for around $80 million (£51.5 million), the BBC Trust has published its scathing review of the broadcaster's six-year history with the travel publisher. The BBC purchased 75% of Lonely Planet from company founder Tony Wheeler in 2007, and the remaining 25% in 2011. After the sale, … Continue reading How and Why the BBC Messed Up its Acquisition of Lonely Planet
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