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Foursquare Readies Local Recommendations with App Running in Background

  • Skift Take
    Foursquare has to get its “cool” back, and local recommendations without the heavy lifting of check-ins or overblown advertising would be an interesting twist.

    Earlier this year, Foursquare CEO Dennis Crowley raised $41 million, and promised to use that money “to do the things we want to do.”

    Today, he’s giving people a glimpse of what that looks like: A new feature that will allow (a few) Foursquare users to automatically get tips, from their phone, about a place they’re in, without having to boot up the app itself.

    “This is the version of Foursquare that we’ve been talking about building for a long time,” Crowley said. He teased the idea yesterday, via this oblique Instagram post.

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