1.0Skifthttps://skift.comLaura Powellhttps://skift.com/author/laura-powell/How a Little-Known California Surf Town Hopes to Win Over Luxury Touristsrich600338<blockquote class="wp-embedded-content"><a href="https://skift.com/2019/02/12/how-a-little-known-californian-surf-town-hopes-to-win-over-luxury-tourists/">How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists</a></blockquote>
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</script><iframe sandbox="allow-scripts" security="restricted" src="https://skift.com/2019/02/12/how-a-little-known-californian-surf-town-hopes-to-win-over-luxury-tourists/embed/" width="600" height="338" title="“How a Little-Known California Surf Town Hopes to Win Over Luxury Tourists” — Skift" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://skift.com/wp-content/uploads/2019/02/Ritz-Carlton-Laguna-Niguel-e1549882041431.jpg1024682Dana Point, the starting position of California's Pacific Coast Highway, is currently known, among outsiders, as that place just south of Laguna Beach. Dana Point, the starting point of California's Pacific Coast Highway, is currently known, among outsiders, as that place just south of Laguna Beach. But Dana Pointers think their community, which they consider the surfing capital of California and the whale watching capital of the West, deserves greater accolades.