Custom content and experiences that connect brands to the most influential audience in travel.

Inspired by Skift’s journalism, access, and innovative thinking, SkiftX Studio helps brands solve problems, create unforgettable moments, and communicate big ideas through content, research, and event activations.

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Office building from outside

Our Reach

1.3 million

Skift Daily newsletters sent each month

41,256+

Stories published

17,820

Attendees at Skift events

Services We Provide

Skift Global Forum journals

Content

We apply an editorial mindset to create thought leadership, demystify complex topics, and tell stories that build trust and drive demand.

  • Article Series
  • Trend Reports
  • Webinars
  • Video
Research being read by two people

Research

We produce bespoke research projects that provide actionable data around industry and consumer trends.

  • Industry Surveys
  • Consumer Research
  • Presentations
  • Data visualization
An example of a sponsor installation at a Skift event

Events

We produce virtual, hybrid, and in-person experiences within Skift Live conference and bespoke partner events, offering new opportunities in a rapidly evolving landscape.

  • On-stage Discussions
  • Breakout Sessions
  • Brand Awareness
  • Experiences
A showcase of Skift advertising opportunities

Advertising

We deliver custom advertising opportunities help your brand grow awareness among the most influential executives in the travel industry.

  • High-impact banners
  • Run of site takeovers
  • Newsletter sponsorships
  • Custom programs

Case Study

Positioning Accor As A Global Trend Setter

Accor has consistently partnered with SkiftX since 2018 to align its brand with bold trends in hospitality and travel. Together, SkiftX and Accor have developed an editorially focused thought leadership program across the years that includes thought provoking articles, high profile speaking engagements, and in-depth original reporting — all of which have positioned Accor as a global leader defining the future of the industry.

Check out Accor’s brand talk

Case Study

Aligning Allianz Partners with Innovation

Allianz Partners has partnered with SkiftX over multiple years to drive brand awareness in travel and bolster its reputation as an innovator. Through thought leadership including articles, reports, webinars, and on-stage speaking engagements, SkiftX has provided a platform for Allianz to tell its innovation story. SkiftX has further amplified Allianz brand via high profile, bespoke branding and networking moments at Skift Live events. This powerful combination of branding and thought leadership has given Allianz consistent visibility with Skift’s influential audience.

Check out Allianz Partner’s thought leadership

Case Study

Bringing The Global Travel Industry To Dubai

Dubai Department of Economy and Tourism (DET) partnered with Skift to launch Skift Global Forum East in Dubai. Featuring thought provoking interviews with leading global executives, the event has quickly become a must attend conference in the region. Together, SkiftX and Dubai DET programmed a second day at the conference that incorporated Dubai’s stakeholder City Briefing and sessions specific to Dubai’s thought leadership pillars. Through the partnership Skift has built a platform for Dubai to drive the conversation around tourism in the Middle East.

Check out Skift Global Forum East

Case Study

Crafting Smart Storytelling For Destination Canada

Destination Canada has partnered with SkiftX across multiple years and projects to generate smart storytelling promoting the country’s business events amenities while staying consistent with their values, messaging, and human-centered approach. Through engaging videos, on-stage talks, and a multi-part article series, SkiftX showed how Destination Canada is bridging the gap between meetings and events, local innovation and culture, industry expertise, travel and tourism, and economic development.

Check out Destination Canada’s article series

Case Study

Growing Amazon Web Services’ Brand Recognition In The Travel Industry

AWS has partnered with SkiftX for multiple years to position its cloud platform as a leader in the travel space. SkiftX developed an integrated thought leadership program anchored in an original research report and extended via region-specific articles, multimedia data insights, live speaking engagements, and extensive distribution across Skift’s influential network to help reach travel technology decision makers. Over the course of the campaign, AWS’ recognition as an enterprise cloud leader grew 7 percent among Skift readers.

Check out AWS’s integrated research and content campaign

Case Study

Boosting Brand USA’s Status Among Stakeholders

Brand USA has partnered with SkiftX over several years to showcase its unique storytelling capabilities in a compelling way and prove its value to stakeholders at destination marketing organizations and U.S. Congress. SkiftX curated an immersive interactive website anchored in original research that leveraged a strategic mix of content development, executive interviews, and digital amplification. Following the project’s launch, U.S. Congress, one of Brand USA’s primary stakeholders, reauthorized its funding through 2027.

Check out Brand USA’s destination storytelling

What Clients Think

“This…was a great opportunity for Accor to share its vision about trends and pilots that may become the mainstream standard of our hotel industry soon…We have been challenged to [change] based on new consumer behavior. And it generates creativity as never before for all of us.”

Antoine Dubois, Senior Vice-President Global Marketing Strategy, Accor

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