Meetings & Events

The Rise of Innovation Districts — Meetings Innovation Report

The Rise of Innovation Districts — Meetings Innovation Report

Greg Oates, Skift

In an effort to leverage the tech and creative industry advancements in their cities, U.S. mayors are doubling down on innovation districts to transform their cities' reputations and provide a heightened destination experience for conference organizers.

1 month ago

Millennials Are Attending Events in Droves Because of Fear of Missing Out

Millennials Are Attending Events in Droves Because of Fear of Missing Out

Jaimie Seaton, Skift

Millennials value experiences over things, so getting them to your event is easy. But once they're there, will they look up from their phones long enough to engage?

1 month ago

The Future of Event Design and Diversity — Meetings Innovation Report

The Future of Event Design and Diversity — Meetings Innovation Report

Greg Oates, Skift

Two of the biggest transformations in the meetings industry today relate to more creative event design and more emphasis on diversity, but we have a long way to go before each enters mainstream adoption. We in the meetings media can do better advancing those themes.

1 month ago

Design Hotels’ First Event for Meeting Planners Was a Lesson in Brand-Building

Design Hotels’ First Event for Meeting Planners Was a Lesson in Brand-Building

Jaimie Seaton, Skift

If your brand is all about unique experiences, then "show, don't tell" may be the best marketing strategy.

1 month ago

Events Industry Joins the Influencer Trend — Meetings Innovation Report

Events Industry Joins the Influencer Trend — Meetings Innovation Report

Greg Oates, Skift

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

2 months ago

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Greg Oates, Skift

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

2 months ago

Defining the Event Speaker of the Future — Meetings Innovation Report

Defining the Event Speaker of the Future — Meetings Innovation Report

Greg Oates, Skift

Conference planners are shifting their criteria for sourcing speakers based on three disruptions: changing attendee expectations, the rise of digital engagement, and a batch of high-profile conferences redefining event design.

2 months ago

When Conferences Are Talent Magnets For a City — Meetings Innovation Report

When Conferences Are Talent Magnets For a City — Meetings Innovation Report

Greg Oates, Skift

Part of C2 Montreal's mandate is to attract outside companies and talent to explore the city's convergence of social, tech, research, cultural, urban, and industrial innovation. The conference's trendy design is just the first step in that process.

2 months ago

The C2 Conference Is a Billboard For Montreal as a ‘Smart Living Laboratory’

The C2 Conference Is a Billboard For Montreal as a ‘Smart Living Laboratory’

Greg Oates, Skift

While everyone is talking about the industry-leading creative conference design at C2 Montreal, the big story is how the 6-year-old event has evolved as a platform for the region's innovation economy to co-create the future of cities and collaborative urbanism.

2 months ago

The Future of Crowdsourced Group Learning — Meetings Innovation Report

The Future of Crowdsourced Group Learning — Meetings Innovation Report

Greg Oates, Skift

There's a big demand for event tech platforms that help conference attendees co-create their own educational and networking journeys. One company may have finally produced a matchmaking tool that actually delivers on that demand.

2 months ago

Braindates to Meet Like-Minded Conference Attendees Are Becoming a Thing

Braindates to Meet Like-Minded Conference Attendees Are Becoming a Thing

Greg Oates, Skift

The new Group Braindates at C2 Montreal this year were innovative in their ability to connect like-minded people, but the severe challenges with the Web-based event app need to be ironed out to make the online networking opportunities more accessible.

2 months ago

The Future of Personalizing Conferences for Maximum Impact — Meetings Innovation Report

The Future of Personalizing Conferences for Maximum Impact — Meetings Innovation Report

Greg Oates, Skift

The next generation of conferences are evolving as multidisciplinary, experiential marketing platforms to better personalize the learning and networking options for attendees. They're also a hell of a lot more fun.

3 months ago