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What Keeps Travel CMOs up at Night: 5 Takeaways from the Skift Podcast

As part of a broad interview series on travel marketing, we dedicated an episode of the Skift Podcast to discussing the unique challenges and successes of two CMOs.

CEO Interview: Fathom Is Developing a Brand for Cruisers Who Want to Travel Deep

Fathom is a unique product in the cruise space with the backing of cruising's biggest player. It's also just one ship among hundreds in the global cruise industry. With time, and more marketing, it shouldn't be hard for them to find the 600 cruisers each week to fill the MV Adonia.

Royal Caribbean Is Bringing Robot Bartenders and Virtual Skydiving to More Cruise Passengers in Asia

Royal Caribbean was a market leader in sending new capacity to China, and continues to up the ante by sending a second brand new ship.

Carnival’s Fathom Brand Faces Challenges Because It Isn’t a Party Boat

Fathom's cruise product is incredibly different than what cruisers are used to. This is a challenge for the brand as it looks for customers willing to try something new.

Skift Podcast: What Keeps Travel CMOs up at Night

Marketers need to cut through clutter to deliver messages that resonate with the right audience — but do it in a way that doesn't ring false to consumers who crave authenticity.

Why Norwegian Cruise Line Is Spending $400 Million to Update Old Ships

Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.

More People Took a Cruise Last Year Than the Cruise Industry Expected

Growth in Asia and Australia is fueling the better-than-expected cruise numbers, but industry leaders would like to see the largest market — North America — make more gains as well.

Cruising’s Top Execs on Moving Beyond the Megaships

Now that major cruise lines have updated their onboard product with all new bells and whistles, they're looking to revamp their land offerings to attract consumers who are the most hesitant to cruise.

Concordia Captain Is Still Guilty of Manslaughter, Appeals Court Says

Costa Cruises should be glad once this criminal case is finally resolved, more than four years after the deadly shipwreck.

Skift CMO Interviews: Princess Cruises on Creating Meaningful Travel Experiences

Princess Cruises is trying to offer passengers unique, one-of-a-kind experiences to infuse more meaning into their vacations.