Cruises

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Norwegian Cruise CEO Is Getting Bigger Spenders On Board

Norwegian Cruise CEO Is Getting Bigger Spenders On Board

Hannah Sampson, Skift

The cruise industry has long boasted of its value compared to land vacations. But Norwegian Cruise Line Holdings is notably not emphasizing low prices. It is instead working to get passengers to spend more on tickets, shore excursions, and onboard extras.

2 months ago

A Wellness Cruise Line Wants to Compete With the Industry’s Biggest Names

A Wellness Cruise Line Wants to Compete With the Industry’s Biggest Names

Laura Powell, Skift

A new cruise line is betting that focusing on a specific market niche will be a winning strategy. We look at the game plan behind the new fitness-focused concept and consider whether it can work out.

2 months ago

Australians Are Cruising Like Locals — Close to Home

Australians Are Cruising Like Locals — Close to Home

Allan Leibowitz, Skift

Australians have taken to cruising like ducks to water. With around 85 percent of bookings going through travel agents, this sector is providing a shot in the arm for travel retailers hit by falling margins in their bread-and-butter flights and hotels business.

3 months ago

Cruise Lines Want to Turn Newcomers Into Repeat Visitors

Cruise Lines Want to Turn Newcomers Into Repeat Visitors

Joe Kafka, Associated Press

Cruise operators are eager to bring newcomers on board. This story presents some basic information that could help first-timers, but cruise lines would be wise to better demystify the experience.

3 months ago

Behind-the-Scenes Tales From the World’s Biggest Cruise Ship

Behind-the-Scenes Tales From the World’s Biggest Cruise Ship

Brandon Presser, Bloomberg

Cruise passengers are likely not aware of everything that goes on behind the scenes on a giant cruise ship — or why they suddenly might crave a coffee while on board. This story gives an entertaining look behind the curtain.

3 months ago

New Cruise Ships Built to Dazzle Newcomers

New Cruise Ships Built to Dazzle Newcomers

Beth J. Harpaz, Associated Press

Most of the world's largest cruise lines have new tonnage to show off this year. To fill those ships, the industry needs to convince land-loving travelers to consider the sea instead.

3 months ago

Royal Caribbean Execs Feel ‘Pretty Good’ About Key Caribbean Market

Royal Caribbean Execs Feel ‘Pretty Good’ About Key Caribbean Market

Hannah Sampson, Skift

Royal Caribbean Cruises has new ships coming into the crowded Caribbean market this year, so it's no surprise the company has a positive outlook for the year. But we still wonder how eager cruise passengers will be to sail in the region this hurricane season given the disruption caused by storms in 2017.

3 months ago

The Rise of Luxury Outposts on Mainstream Cruise Ships

The Rise of Luxury Outposts on Mainstream Cruise Ships

Laura Powell, Skift

Will a traveler who only expects the finest ever decide to board a mass-market cruise ship? Well, the marketplace has spoken and it says, “Maybe, but only under certain conditions.”

3 months ago

Carnival Draws on Shaq’s Star Power for New Fun-Centric Brand Campaign

Carnival Draws on Shaq’s Star Power for New Fun-Centric Brand Campaign

Hannah Sampson, Skift

Carnival's high-profile new spokesman should earn the brand some fresh interest, but will it be enough to bring new cruisers on board?

3 months ago

China’s Booming Cruise Industry Is Facing a Slowdown

China’s Booming Cruise Industry Is Facing a Slowdown

Daniel Meesak, Jing Travel

Cruise operators say they have confidence in the long-term potential of China as a major cruise market. The short term is a little more tricky.

4 months ago

Cruise Lines Will Keep Trying to Get Your Attention in 2018

Cruise Lines Will Keep Trying to Get Your Attention in 2018

Fran Golden, Bloomberg

It's not enough anymore to launch the kind of ship that everyone has seen before. Cruise operators need to constantly find new ways to outdo themselves — and each other.

4 months ago

MSC Cruises Takes Next Step in Major Global Expansion

MSC Cruises Takes Next Step in Major Global Expansion

Hannah Sampson, Skift

As MSC Cruises embarks on a rapid global expansion, it makes sense for the privately owned operator to focus on the popular Caribbean cruise market. The key will be figuring out the best way to make its products stand out in a field crowded with names that are far more familiar to North American consumers.

4 months ago