The Future of Blockchain in Travel Distribution in 2018

Skift Report Overview:
The core question we address in this report is whether blockchain technology could disrupt or complement the current online hotel distribution space. In this report, we dive deep into the hotel distribution value chain, particularly for hotels, to get a better read on the implications of this technology that promises so much. We offer detailed data on hotel distribution mix by channel, current and forward-looking adoption rates of blockchain adoption by the travel industry, advertising spend by channel, how this will likely change over time, and more. We highlight current blockchain initiatives and offer our expert opinion on how travel distribution could get impacted over time.

Key Takeaways
– The basics of blockchain and how this nascent technology applies to the current travel distribution landscape
– Learn about the more promising pilot programs and applications of blockchain in travel distribution
– Gain a detailed understanding of the current hotel distribution landscape including the friction points that blockchain could resolve
– Learn how the industry is thinking about blockchain in terms of timeline for adoption
– Learn which hotel distribution channel cost breakout and why hotels choose one or the other

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