Articles tagged “youtube”

Tourism

Travel on TikTok: Top Trends, Longer Videos and the Future of Booking Trips

TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Dawit Habtemariam | 1 month ago

Travel on TikTok: Top Trends, Longer Videos and the Future of Booking Trips

Online Travel

Google Travel Is Not Named Among Alphabet’s Key Priorities

Google's key priorities are artificial intelligence, retail, and YouTube. Travel is still an important vertical — it's just not a top focus.

Dennis Schaal | 9 months ago

Google Travel Is Not Named Among Alphabet’s Key Priorities

Hotels

Hilton’s Asia Pacific President: How to Get to 1,000 Hotels – and Beyond

Despite the challenges, expanding in the Asia Pacific region can offer significant growth opportunities for a hotel chain like Hilton. Travel companies are continuously investing in the region due to its rapidly growing middle-class population and increasing tourism.

Peden Doma Bhutia | 9 months ago

Hilton’s Asia Pacific President: How to Get to 1,000 Hotels – and Beyond

Online Travel

Google Travel Helped Nudge Advertising and Search Revenue Into Positive Territory

Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.

Dennis Schaal | 12 months ago

Google Travel Helped Nudge Advertising and Search Revenue Into Positive Territory

Hotels

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

Dennis Schaal | 1 year ago

Google to Debut Hotel Ad Tool to Streamline Campaigns … On YouTube and Search

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Sean O'Neill, Skift | 3 years ago

Social Media Influencers Sync With Startup Tools to Sell Travel

Online Travel

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Dennis Schaal, Skift | 3 years ago

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Hotels

Vrbo Explicitly Trashes Airbnb in New Host Recruitment Campaign

It's never any fun when companies are reluctant to speak ill of competitors. But, when it comes to wooing hosts, little Vrbo believes it needs to explicitly tell hosts what it can do that giant Airbnb can't. The pitch may be useful in attracting a segment of hosts.

Dennis Schaal, Skift | 3 years ago

Vrbo Explicitly Trashes Airbnb in New Host Recruitment Campaign

Online Travel

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

The increased importance of YouTube doesn't bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.

Dennis Schaal, Skift | 3 years ago

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

Online Travel

Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2021

Airbnb is trying to win on brand with a reduced reliance on Google while the smaller Vrbo embraced YouTube big-time, and will spend, spend, spend to advantage.

Dennis Schaal, Skift | 3 years ago

Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2021