Articles tagged “west elm hotels”

Business of Loyalty: West Elm Hotels Program Will Tie Into Williams-Sonoma Brands

Business of Loyalty: West Elm Hotels Program Will Tie Into Williams-Sonoma Brands

Grant Martin, Skift

When it finally launches, West Elm Hotels' loyalty program may feature some keen integration with the Williams-Sonoma network at large. It's a smart business tie-up that could eventually end in other brands.

2 years ago

Grand Design for West Elm Hotels Features Smaller, Second-Tier Cities

Grand Design for West Elm Hotels Features Smaller, Second-Tier Cities

Beth J. Harpaz , Associated Press

West Elm Hotels is taking a very smart and strategic look at where they should open and focusing on these cities, which aren't necessarily the size and scope of a New York, Chicago, or Los Angeles is genius. By opening in cities where there's a greater need for more boutique hotel product, they're carving out a niche for their brand, which already has plenty of cache to build upon.

2 years ago

West Elm Is Checking Into the Hotel Business

West Elm Is Checking Into the Hotel Business

Deanna Ting, Skift

We have to wonder: Was West Elm's partnership with Marriott's SpringHill Suites just a pilot for its bigger hotel schemes? Looks like it, given today's news.

3 years ago