Articles tagged “weibo”

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

Diana Cerqueira, Jing Travel

As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin's effort is case in point.

5 months ago

Chinese Millennials Turn to Weibo for Trip Planning

Chinese Millennials Turn to Weibo for Trip Planning

Andrew Collins, Jing Travel

WeChat may have eclipsed Chinese social media platform Weibo in recent past, but it can still serve as a key marketing tool for travel brands and destinations that want to attract coveted Chinese outbound tourists.

5 months ago

Luxury Hotels in China Pledge to Clean Up Their Acts After Social Media Outcry

Luxury Hotels in China Pledge to Clean Up Their Acts After Social Media Outcry

Eric Lam and Huang Zhe, Bloomberg

Hidden-camera videos of housekeepers acting badly at Chinese luxury hotels pop up from time to time. But a new video that's gone viral on social media shows workers using the same sponges to clean cups and sinks. Brands need to take more active precautions.

1 year ago

Sponsored
How New York City Became one of the Top Destinations on Chinese Social Media

How New York City Became one of the Top Destinations on Chinese Social Media

Mailman X + Skift

China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

1 year ago

China’s New Year Travel Slump Has Hotels Promoting Deals via Social Media

China’s New Year Travel Slump Has Hotels Promoting Deals via Social Media

Jasmine Lu, Jing Daily

The shift from upper classes on expense accounts to middle class customers paying with their own money is a huge one, and hotel brands in China are likely recasting their long-term financial projections.

6 years ago

Visit California launches celebrity China social media campaign

Visit California launches celebrity China social media campaign

Dennis Schaal, Skift

Tourism boards throughout the U.S. will be monitoring Visit California's social media campaign in China to see how it fares. It should be noted, too, that Visit California isn't relying on Brand USA to do its marketing, but is going into China on its own to grab as many visitors as it can.

7 years ago