Articles tagged “visual marketing”

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Tourism

3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.

3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy

Media and PR

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Startups

Tour Livestreaming Startup Heygo Taps Creator Economy for Revenue

The startup Heygo is like a "Twitch for travel" in the sense it's surfing the waves of interest in live-streaming by the creator economy. Destination marketers need to tune in.

Tour Livestreaming Startup Heygo Taps Creator Economy for Revenue
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Tourism

5 Ways Visit California Is Rethinking Destination Marketing With Visual Stories

For DMOs, first-person, locally told stories will be critical throughout recovery and beyond. Visit California is using visual stories to build trust and confidence among locals and visitors, foster stronger relationships with partners and stakeholders, and amplify local voices.

5 Ways Visit California Is Rethinking Destination Marketing With Visual Stories

Online Travel

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

Pinterest Tries to Pin Down Carnival and Other Travel Marketers
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Media and PR

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Hotels

Alibaba-Backed Shiji Acquires IcePortal in a Bid to Manage Digital Hotel Content

Shiji, the tech conglomerate with an investment from Alibaba, continues to snap up companies in a bid for hotel tech supremacy. It has nabbed IcePortal in the wake of that company's arch-rival Leonardo being snatched up last November by tech conglomerate Jonas.

Alibaba-Backed Shiji Acquires IcePortal in a Bid to Manage Digital Hotel Content
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Online Travel

New eBook: How to Create a Travel Policy that Employees Will Actually Read

Travel policies don’t have to be boring, unwieldy documents that employees dread reading. Creating a travel policy that includes visual content and clear language is much more likely to encourage employees to buy into the company's preferences than traditional policies have in the past.

New eBook: How to Create a Travel Policy that Employees Will Actually Read
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Online Travel

Video: 500px CEO on Visual Intelligence at Skift Global Forum 2016

Personalization isn't just important when dealing with customers. 500px CEO Andy Wang believes brands should also consider the approach when choosing marketing visuals.

Video: 500px CEO on Visual Intelligence at Skift Global Forum 2016
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Online Travel

The Future of Visual Content Marketing: 5 Strategies for Travel Brands

Register for this webinar to learn how leading travel brands are using visual content to change the ways customers discover and share their travel experiences.

The Future of Visual Content Marketing: 5 Strategies for Travel Brands