Articles tagged “visual content marketing”

Media and PR

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.

Sean O'Neill | 2 years ago

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Startups

Tour Livestreaming Startup Heygo Taps Creator Economy for Revenue

The startup Heygo is like a "Twitch for travel" in the sense it's surfing the waves of interest in live-streaming by the creator economy. Destination marketers need to tune in.

Sean O'Neill | 2 years ago

Tour Livestreaming Startup Heygo Taps Creator Economy for Revenue

Online Travel

Pinterest Tries to Pin Down Carnival and Other Travel Marketers

The popular but unprofitable visual search company needs to crack more big-budget marketing accounts to make its financial picture more attractive. This year Pinterest began offering the ability to target ads to subsets of users based on their travel interests. That will help.

Sean O'Neill, Skift | 5 years ago

Pinterest Tries to Pin Down Carnival and Other Travel Marketers
Free Read

Tourism

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

CrowdRiff + Skift | 5 years ago

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

Hotels

Alibaba-Backed Shiji Acquires IcePortal in a Bid to Manage Digital Hotel Content

Shiji, the tech conglomerate with an investment from Alibaba, continues to snap up companies in a bid for hotel tech supremacy. It has nabbed IcePortal in the wake of that company's arch-rival Leonardo being snatched up last November by tech conglomerate Jonas.

Sean O'Neill, Skift | 5 years ago

Alibaba-Backed Shiji Acquires IcePortal in a Bid to Manage Digital Hotel Content
Free Read

Online Travel

Video: 500px CEO on Visual Intelligence at Skift Global Forum 2016

Personalization isn't just important when dealing with customers. 500px CEO Andy Wang believes brands should also consider the approach when choosing marketing visuals.

SkiftX + Skift | 7 years ago

Video: 500px CEO on Visual Intelligence at Skift Global Forum 2016
Free Read

Online Travel

The Future of Visual Content Marketing: 5 Strategies for Travel Brands

Register for this webinar to learn how leading travel brands are using visual content to change the ways customers discover and share their travel experiences.

Curalate + Skift | 8 years ago

The Future of Visual Content Marketing: 5 Strategies for Travel Brands