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Coronavirus
The happiest place on Earth is a place of mixed emotions right now.
Steve Holland, Reuters | 4 years ago
Tourism
Destination marketer Visit Florida could find itself on the chopping block — again. Its perilous future is a symptom of what some call the "weaponization of travel" in political funding battles.
Rosie Spinks, Skift | 5 years ago
The good news is that the Sunshine State’s official tourism marketing body can continue operations. The not-so-good news is that it’s only a one-year reprieve — and on a slashed budget, at that.
Associated Press, Skift | 5 years ago
Publicly funded destination marketing organizations are increasingly finding their mission questioned — and budgets threatened. Is it time for a reinvention?
Hannah Sampson, Skift | 5 years ago
Destination marketing money is again a political football in Florida, a state that 126 million people visited last year. As governments around the country examine their stance on publicly funded self-promotion, will the Sunshine State stay the course?
Florida's tourism picture is still setting records, but the persistent drop in overseas visitors is troubling — especially for a warm-weather destination with global appeal.
Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?
Ken Lawson did what he could to turn the ship around and tried to bring more transparency to Visit Florida. But many in Florida's tourism industry remain skeptical of the organization and its work.
Dan Peltier, Skift | 5 years ago
Much of Florida's beaches remain pristine and algae-free and other parts of the state are seeing a boost as tourists relocate their vacations. This year's red tide is the latest wake-up call to climate change that the state's tourism industry has had to grapple with.
Dan Peltier, Skift | 6 years ago
Money talks no matter where you're from. More of Visit Florida's partners will need to dish out deeper deals if the state wants to get serious about presenting itself as affordable to Canadians when, in reality, popular attractions like Disney World only get more expensive.
