Articles tagged “visit florida”

News Blog

Airbnb.org, Expedia Group Aid Hurricane Relief Efforts

Airbnb.org and Expedia Group are providing support to people displaced by Hurricanes Fiona and Ian. Airbnb.org, a nonprofit that says it operates independently from Airbnb, announced that it has committed $5 million to provide free housing on a temporary basis to people displaced by Hurricane Fiona in the Caribbean and Hurricane Ian on the U.S.…

Tourism

Visit Florida Embraces Marketing More Than Just Beaches and Disney

Early estimates suggest Florida is having a remarkable tourism recovery. The state's promoters said recent ads that highlight the state's lesser-known offerings, such as Michelin-starred restaurants and adventure tourism, contributed to the recovery.

Visit Florida Embraces Marketing More Than Just Beaches and Disney

News Blog

Florida’s Tourism Recovery Continues Despite Headwinds

Tourism in Florida during the first half of this year surpassed the level during the comparable pre-pandemic period of 2019. Visit Florida, the state’s tourism marketing agency, published the numbers this week. It ballparked that the state drew 69 million visitors in the year through June 30. Florida has done well at attracting international travelers,…

Hotels

Lodging Advertisers Love of Video May Persist Through 2022 and Beyond

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

Lodging Advertisers Love of Video May Persist Through 2022 and Beyond

Tourism

Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery

For Visit Florida, the pandemic was a golden opportunity to boost its domestic market share while competitors remained restricted. And it worked — Florida's visitor numbers are on track for a record breaking year.

Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery

Tourism

Florida Tourism Produces Original Amazon Prime Series as Marketing Goes Hollywood

Florida's tourism marketers are going the extra mile to beat the competition this summer: co-producing and launching an original series set in St. Pete-Clearwater and launching on Amazon Prime Video. It's a whole new tourism marketing frontier. Action!

Florida Tourism Produces Original Amazon Prime Series as Marketing Goes Hollywood

Coronavirus

Disney World Parks Reopen in Florida as Pandemic Charts Uncertain Course

The happiest place on Earth is a place of mixed emotions right now.

Disney World Parks Reopen in Florida as Pandemic Charts Uncertain Course

Tourism

Why Is Visit Florida Still Fighting for Its Survival?

Destination marketer Visit Florida could find itself on the chopping block — again. Its perilous future is a symptom of what some call the "weaponization of travel" in political funding battles.

Why Is Visit Florida Still Fighting for Its Survival?

Tourism

Visit Florida Secures $50 Million Lifeline — For Now

The good news is that the Sunshine State’s official tourism marketing body can continue operations. The not-so-good news is that it’s only a one-year reprieve — and on a slashed budget, at that.

Visit Florida Secures $50 Million Lifeline — For Now

Tourism

Why Tourism Marketing Is Such a Political Issue in the U.S.

Publicly funded destination marketing organizations are increasingly finding their mission questioned — and budgets threatened. Is it time for a reinvention?

Why Tourism Marketing Is Such a Political Issue in the U.S.