Articles tagged “visit florida”

Florida Extends Tourism Boost to Gulf Coast Locales Hurt by Red Tide

Florida Extends Tourism Boost to Gulf Coast Locales Hurt by Red Tide

Dan Peltier, Skift

Much of Florida's beaches remain pristine and algae-free and other parts of the state are seeing a boost as tourists relocate their vacations. This year's red tide is the latest wake-up call to climate change that the state's tourism industry has had to grapple with.

2 months ago

Visit Florida Faces Uphill Fight to Woo Back Canadians

Visit Florida Faces Uphill Fight to Woo Back Canadians

Dan Peltier, Skift

Money talks no matter where you're from. More of Visit Florida's partners will need to dish out deeper deals if the state wants to get serious about presenting itself as affordable to Canadians when, in reality, popular attractions like Disney World only get more expensive.

1 year ago

Visit Florida Is Planning Ways to Get Tourists Back After Hurricane Irma

Visit Florida Is Planning Ways to Get Tourists Back After Hurricane Irma

Dan Peltier, Skift

Florida's tourism industry was already having a turbulent year before one of the most active and destructive Atlantic hurricane seasons in years began playing out. Getting travelers to come back will require unified marketing efforts — and that's currently in jeopardy.

1 year ago

Visit Florida Pays Employee Bonuses Despite Legislative Pressures This Year

Visit Florida Pays Employee Bonuses Despite Legislative Pressures This Year

Gary Fineout, Associated Press

Aware of the poor optics of handing out bonuses after the Pitbull debacle, Visit Florida has pledged to adjust how it compensates its employees in the future.

1 year ago

Florida Tourism Is Growing But International Visitor Numbers Are Down

Florida Tourism Is Growing But International Visitor Numbers Are Down

Associated Press

It's hard to pinpoint why fewer international visitors are coming to Florida this year, but Visit Florida has some work to do to spur overseas tourism. Good thing they got fully funded this year.

1 year ago

Visit Florida’s $76 Million Budget Gets Legislative Approval After 4-Month Battle

Visit Florida’s $76 Million Budget Gets Legislative Approval After 4-Month Battle

Dan Peltier, Skift

At long last, Florida's tourism industry knows its fate. While Visit Florida will have enough funding to keep the lights on in the coming year, it faces a litany of new procedures and restrictions that will likely send reverberations to other state capitals across the U.S.

1 year ago

Visit Florida Would Maintain Current Funding Under Tentative Agreement

Visit Florida Would Maintain Current Funding Under Tentative Agreement

Dan Peltier, Skift

After a long, drawn-out political process, Visit Florida's chances of maintaining its current funding level look decent. The debate helped spawn conversations among stakeholders at many other tourism boards about their own budgets and operations. Hopefully, everyone learned something.

1 year ago

Visit Florida’s Budget Cuts Could Seriously Impact Florida’s Robust Meetings Business

Visit Florida’s Budget Cuts Could Seriously Impact Florida’s Robust Meetings Business

Jaimie Seaton, Skift

How much of an impact the slashed Visit Florida budget will have on the state's meetings and conventions industry is an open question. The answer depends on whom you ask.

1 year ago

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Dan Peltier, Skift

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.

2 years ago

Florida Tourism Officials Are Fighting for Funding as Cuts Loom

Florida Tourism Officials Are Fighting for Funding as Cuts Loom

Hannah Sampson, Skift

If legislators ultimately slash funding for Visit Florida — and the state's governor signs off on the budget — will the private sector step in with more cash? Or will the organization be forced to cut its marketing efforts as competition heats up for international tourists?

2 years ago

Visit Florida Hires New CFO to Restore Confidence as Budget Battle Rages

Visit Florida Hires New CFO to Restore Confidence as Budget Battle Rages

Dan Peltier, Skift

Many tourism boards across the U.S. are closely watching what happens with Visit Florida's funding as CFO Hefren works to instill confidence that the organization will be more diligent with its finances.

2 years ago

Governor Supports Embattled Visit Florida in New TV Ad

Governor Supports Embattled Visit Florida in New TV Ad

Gary Fineout, Associated Press

Gov. Rick Scott has become one of the most vocal U.S. governors to support tourism and the need to spend money marketing to travelers. Scott is concerned about job losses that would come with decreased tourism; his advocacy is a nice example for other politicians.

2 years ago