Articles tagged “visit florida”

Visit Florida Secures $50 Million Lifeline — For Now

Visit Florida Secures $50 Million Lifeline — For Now

Associated Press

The good news is that the Sunshine State’s official tourism marketing body can continue operations. The not-so-good news is that it’s only a one-year reprieve — and on a slashed budget, at that.

4 weeks ago

Why Tourism Marketing Is Such a Political Issue in the U.S.

Why Tourism Marketing Is Such a Political Issue in the U.S.

Hannah Sampson, Skift

Publicly funded destination marketing organizations are increasingly finding their mission questioned — and budgets threatened. Is it time for a reinvention?

4 weeks ago

Visit Florida’s Future Is Up in the Air (Again)

Visit Florida’s Future Is Up in the Air (Again)

Hannah Sampson, Skift

Destination marketing money is again a political football in Florida, a state that 126 million people visited last year. As governments around the country examine their stance on publicly funded self-promotion, will the Sunshine State stay the course?

2 months ago

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Hannah Sampson, Skift

Florida's tourism picture is still setting records, but the persistent drop in overseas visitors is troubling — especially for a warm-weather destination with global appeal.

3 months ago

New Visit Florida CEO Comes Straight From Political Arena

New Visit Florida CEO Comes Straight From Political Arena

Hannah Sampson, Skift

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

5 months ago

Visit Florida CEO Is Leaving to Join New Governor’s Administration

Visit Florida CEO Is Leaving to Join New Governor’s Administration

Dan Peltier, Skift

Ken Lawson did what he could to turn the ship around and tried to bring more transparency to Visit Florida. But many in Florida's tourism industry remain skeptical of the organization and its work.

5 months ago

Florida Extends Tourism Boost to Gulf Coast Locales Hurt by Red Tide

Florida Extends Tourism Boost to Gulf Coast Locales Hurt by Red Tide

Dan Peltier, Skift

Much of Florida's beaches remain pristine and algae-free and other parts of the state are seeing a boost as tourists relocate their vacations. This year's red tide is the latest wake-up call to climate change that the state's tourism industry has had to grapple with.

8 months ago

Visit Florida Faces Uphill Fight to Woo Back Canadians

Visit Florida Faces Uphill Fight to Woo Back Canadians

Dan Peltier, Skift

Money talks no matter where you're from. More of Visit Florida's partners will need to dish out deeper deals if the state wants to get serious about presenting itself as affordable to Canadians when, in reality, popular attractions like Disney World only get more expensive.

2 years ago

Visit Florida Is Planning Ways to Get Tourists Back After Hurricane Irma

Visit Florida Is Planning Ways to Get Tourists Back After Hurricane Irma

Dan Peltier, Skift

Florida's tourism industry was already having a turbulent year before one of the most active and destructive Atlantic hurricane seasons in years began playing out. Getting travelers to come back will require unified marketing efforts — and that's currently in jeopardy.

2 years ago

Visit Florida Pays Employee Bonuses Despite Legislative Pressures This Year

Visit Florida Pays Employee Bonuses Despite Legislative Pressures This Year

Gary Fineout, Associated Press

Aware of the poor optics of handing out bonuses after the Pitbull debacle, Visit Florida has pledged to adjust how it compensates its employees in the future.

2 years ago

Florida Tourism Is Growing But International Visitor Numbers Are Down

Florida Tourism Is Growing But International Visitor Numbers Are Down

Associated Press

It's hard to pinpoint why fewer international visitors are coming to Florida this year, but Visit Florida has some work to do to spur overseas tourism. Good thing they got fully funded this year.

2 years ago

Visit Florida’s $76 Million Budget Gets Legislative Approval After 4-Month Battle

Visit Florida’s $76 Million Budget Gets Legislative Approval After 4-Month Battle

Dan Peltier, Skift

At long last, Florida's tourism industry knows its fate. While Visit Florida will have enough funding to keep the lights on in the coming year, it faces a litany of new procedures and restrictions that will likely send reverberations to other state capitals across the U.S.

2 years ago