Articles tagged “visit florida”

Disney World Parks Reopen in Florida as Pandemic Charts Uncertain Course

Disney World Parks Reopen in Florida as Pandemic Charts Uncertain Course

Steve Holland, Reuters

The happiest place on Earth is a place of mixed emotions right now.

1 month ago

Why Is Visit Florida Still Fighting for Its Survival?

Why Is Visit Florida Still Fighting for Its Survival?

Rosie Spinks, Skift

Destination marketer Visit Florida could find itself on the chopping block — again. Its perilous future is a symptom of what some call the "weaponization of travel" in political funding battles.

10 months ago

Visit Florida Secures $50 Million Lifeline — For Now

Visit Florida Secures $50 Million Lifeline — For Now

Associated Press

The good news is that the Sunshine State’s official tourism marketing body can continue operations. The not-so-good news is that it’s only a one-year reprieve — and on a slashed budget, at that.

1 year ago

Why Tourism Marketing Is Such a Political Issue in the U.S.

Why Tourism Marketing Is Such a Political Issue in the U.S.

Hannah Sampson, Skift

Publicly funded destination marketing organizations are increasingly finding their mission questioned — and budgets threatened. Is it time for a reinvention?

1 year ago

Visit Florida’s Future Is Up in the Air (Again)

Visit Florida’s Future Is Up in the Air (Again)

Hannah Sampson, Skift

Destination marketing money is again a political football in Florida, a state that 126 million people visited last year. As governments around the country examine their stance on publicly funded self-promotion, will the Sunshine State stay the course?

1 year ago

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Hannah Sampson, Skift

Florida's tourism picture is still setting records, but the persistent drop in overseas visitors is troubling — especially for a warm-weather destination with global appeal.

1 year ago

New Visit Florida CEO Comes Straight From Political Arena

New Visit Florida CEO Comes Straight From Political Arena

Hannah Sampson, Skift

Visit Florida's recent history has been rocky. Will a former Republican lawmaker have success making the case to her old colleagues for increased funding?

2 years ago

Visit Florida CEO Is Leaving to Join New Governor’s Administration

Visit Florida CEO Is Leaving to Join New Governor’s Administration

Dan Peltier, Skift

Ken Lawson did what he could to turn the ship around and tried to bring more transparency to Visit Florida. But many in Florida's tourism industry remain skeptical of the organization and its work.

2 years ago

Florida Extends Tourism Boost to Gulf Coast Locales Hurt by Red Tide

Florida Extends Tourism Boost to Gulf Coast Locales Hurt by Red Tide

Dan Peltier, Skift

Much of Florida's beaches remain pristine and algae-free and other parts of the state are seeing a boost as tourists relocate their vacations. This year's red tide is the latest wake-up call to climate change that the state's tourism industry has had to grapple with.

2 years ago

Visit Florida Faces Uphill Fight to Woo Back Canadians

Visit Florida Faces Uphill Fight to Woo Back Canadians

Dan Peltier, Skift

Money talks no matter where you're from. More of Visit Florida's partners will need to dish out deeper deals if the state wants to get serious about presenting itself as affordable to Canadians when, in reality, popular attractions like Disney World only get more expensive.

3 years ago

Visit Florida Is Planning Ways to Get Tourists Back After Hurricane Irma

Visit Florida Is Planning Ways to Get Tourists Back After Hurricane Irma

Dan Peltier, Skift

Florida's tourism industry was already having a turbulent year before one of the most active and destructive Atlantic hurricane seasons in years began playing out. Getting travelers to come back will require unified marketing efforts — and that's currently in jeopardy.

3 years ago

Visit Florida Pays Employee Bonuses Despite Legislative Pressures This Year

Visit Florida Pays Employee Bonuses Despite Legislative Pressures This Year

Gary Fineout, Associated Press

Aware of the poor optics of handing out bonuses after the Pitbull debacle, Visit Florida has pledged to adjust how it compensates its employees in the future.

3 years ago