This is the news shareholders have been holding their breath for years to hear.
The durability of Delta's agreement with pilots not to outsource their work to Vigin Altantic on London flights remains to be seen because the pact doesn't contain any penalties for Delta if it fails to live up to its word.
We're still a long way off from booking a Virgin Cruise. And if the extended delays between the announcement of Virgin Hotels and the first one opening is any indication, Sir Richard will be in his twilight years before he sets sail.
With Virgin Galactic passengers being able to pay in bitcoin, Richard Branson's investment in BitPay means he is putting serious money behind this payment gamble, although it may not turn out to be one of his most prudent investments.
After two years of illness and bad press, the cruise industry is ripe for disruption, but Virgin's drawn-out entrance into the hotel sector suggests we won't see Branson at the helm of any ships for several years.
SeaWorld would love the 'Blackfish' furor to die down, but that doesn't appear likely any time soon. We await Sir Richard's backpedaling.
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Does anyone really believe that Sir Richard is all he makes himself out to be? His greatest invention has always be that of his personal brand.
New Mexico's space port has its fingers crossed that the delays will end and it can begin seeing revenue come in from Virgin's endeavor.
Delta and Virgin Atlantic are on the same page regarding their network goals, but the culture clash that will occur when they consider blending signature perks would be very interesting to observe. Virgin can lend a little cool to Delta, but what aspects of Delta's culture would be appealing to Virgin? Hmmm.