Articles tagged “user reviews”

Online Travel

Major Review Platforms Form Coalition to Fight Fakes

The lack of liability for online platforms in hosting user reviews has been under intense political pressure. The proliferation of fake reviews doesn't help, either.

Major Review Platforms Form Coalition to Fight Fakes

Hotels

Sonder Launches Its First Hotel Collection

Is Sonder a short-term rental operator of multi-unit apartments or a hotelier? Well, it's both, and the new collection is geared to help guests discover the difference.

Sonder Launches Its First Hotel Collection

News Blog

North American Hotels See Guest Satisfaction Drop

Travelers are only modestly more dissatisfied with hotel stays on average worldwide than before the pandemic, according to a review of 6 million user-generated reviews and 20 million online comments. But North America stood out as a region where many guests felt hotels were underperforming compared to 2019. Shiji ReviewPro compiled its 200-page hotel guest…

Online Travel

Online Travel Storytelling Spin Cycle Is Running at Full Speed

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Online Travel Storytelling Spin Cycle Is Running at Full Speed

Online Travel

Tripadvisor Will Have to Confront the Power of Generative AI, for Better or Worse

Boom or bust, these are early days for generative AI. Tripadvisor could either turn the new tech to its advantage, or if not the company could become the Blockbuster Video of trip planning.

Tripadvisor Will Have to Confront the Power of Generative AI, for Better or Worse

News Blog

Google Flights and Hotels Make Europe-Mandated Transparency Changes … in Europe

Google made changes to Google Flights and Hotels related to transparency in hotel reviews and pricing under pressure from the European Commission — but stopped short of making those modifications elsewhere in the world. "Reviews aren't verified," Google states in the European Union. Source: Google At the behest of the European Commission, Google added text…

News Blog

Hotel Robots Trigger Mixed Feelings of Joy and Fear — New Study

Joy, fear and sadness: these are just some of the emotions hotel guests feel when they encounter a customer services robot during their hotel stay. That’s according to researchers who extracted a sample of 9,707 customer reviews from Ctrip and TripAdvisor. They found the majority of customers have a positive experience with robots. The feeling…

Online Travel

Tripadvisor Plus Is Case Study in Online Travel Hype

Less than a year ago, a Tripadvisor pitch deck about Tripadvisor Plus touted its "multibillion dollar revenue potential." Despite the company expressing confidence in Plus when it scrapped its business model in September, Tripadvisor admitted last week "we haven't found the product-market fit that we're looking for."

Tripadvisor Plus Is Case Study in Online Travel Hype

Online Travel

Tripadvisor CEO Steve Kaufer to Leave Post in 2022, Search Is On for Successor

Steve Kaufer had a great run at Tripadvisor, transforming a company with a small office over a pizza shop in Massachusetts 20 years ago into a global, household-name brand. The issue for Tripadvisor isn't necessarily who will replace Kaufer, but what innovations will it take to revive the company.

Tripadvisor CEO Steve Kaufer to Leave Post in 2022, Search Is On for Successor

Online Travel

Will User Reviews Impact Sonder’s and Vacasa’s Debuts as Public Companies?

Both Sonder and Vacasa need to clean up customer service issues, but they are probably not so acute as to give investors much pause.

Will User Reviews Impact Sonder’s and Vacasa’s Debuts as Public Companies?