Articles tagged “tru by hilton”

Hotels

Midscale Hotel Brands Are Getting Smarter About Not Being Boring

If you're a hotel company planning to launch and/or reinvest in a midscale brand, please make it interesting.

Deanna Ting, Skift | 6 years ago

Midscale Hotel Brands Are Getting Smarter About Not Being Boring

Hotels

IHG Announces New Midscale Hotel Brand — Without a Name

What's in a name? Well, for IHG, that's the next big--and pretty crucial--step in rolling out its 13th hotel brand. Another big step needed? Making sure it'll stand out from all the other value-driven midscale brands out there.

Deanna Ting, Skift | 6 years ago

IHG Announces New Midscale Hotel Brand — Without a Name

Hotels

Hilton CEO: ‘Quality’ Trumps ‘Quantity’ and Direct Bookings Are Growing

Online travel agencies and the looming Starwood-Marriott merger won't get Hilton down, according to Hilton's CEO. Solid first quarter earnings suggest a stable year ahead for the company. But will alienating online travel agencies and pursuing an asset-light strategy ultimately result in success? We'll have to see how the rest of the year plays out.

Deanna Ting, Skift | 7 years ago

Hilton CEO: ‘Quality’ Trumps ‘Quantity’ and Direct Bookings Are Growing

Hotels

Hilton Looks to Price and Design to Lure Millennials to Its New Tru Brand

Hilton's latest new brand is bringing all of the next generation hospitality trends to one cost-effective platform, which could potentially scale very well based on price alone.

Greg Oates, Skift | 8 years ago

Hilton Looks to Price and Design to Lure Millennials to Its New Tru Brand