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Hotels
If you're a hotel company planning to launch and/or reinvest in a midscale brand, please make it interesting.
Deanna Ting, Skift | 6 years ago
What's in a name? Well, for IHG, that's the next big--and pretty crucial--step in rolling out its 13th hotel brand. Another big step needed? Making sure it'll stand out from all the other value-driven midscale brands out there.
Online travel agencies and the looming Starwood-Marriott merger won't get Hilton down, according to Hilton's CEO. Solid first quarter earnings suggest a stable year ahead for the company. But will alienating online travel agencies and pursuing an asset-light strategy ultimately result in success? We'll have to see how the rest of the year plays out.
Deanna Ting, Skift | 7 years ago
Hilton's latest new brand is bringing all of the next generation hospitality trends to one cost-effective platform, which could potentially scale very well based on price alone.
Greg Oates, Skift | 8 years ago