Articles tagged “tru by hilton”

Midscale Hotel Brands Are Getting Smarter About Not Being Boring

Midscale Hotel Brands Are Getting Smarter About Not Being Boring

Deanna Ting, Skift

If you're a hotel company planning to launch and/or reinvest in a midscale brand, please make it interesting.

2 years ago

IHG Announces New Midscale Hotel Brand — Without a Name

IHG Announces New Midscale Hotel Brand — Without a Name

Deanna Ting, Skift

What's in a name? Well, for IHG, that's the next big--and pretty crucial--step in rolling out its 13th hotel brand. Another big step needed? Making sure it'll stand out from all the other value-driven midscale brands out there.

2 years ago

Hilton CEO: ‘Quality’ Trumps ‘Quantity’ and Direct Bookings Are Growing

Hilton CEO: ‘Quality’ Trumps ‘Quantity’ and Direct Bookings Are Growing

Deanna Ting, Skift

Online travel agencies and the looming Starwood-Marriott merger won't get Hilton down, according to Hilton's CEO. Solid first quarter earnings suggest a stable year ahead for the company. But will alienating online travel agencies and pursuing an asset-light strategy ultimately result in success? We'll have to see how the rest of the year plays out.

3 years ago

Hilton Looks to Price and Design to Lure Millennials to Its New Tru Brand

Hilton Looks to Price and Design to Lure Millennials to Its New Tru Brand

Greg Oates, Skift

Hilton's latest new brand is bringing all of the next generation hospitality trends to one cost-effective platform, which could potentially scale very well based on price alone.

3 years ago